An engaged community supports its schools. Our team of award-winning strategists and creatives can help your people feel informed and included, using everything from enrollment marketing to social media, referendum planning, website design and more. We’re experts at telling your story in a way that meets your strategic goals, and we know how to build stakeholder support for the work you do for your students.
The best place to start for a holistic understanding of your current strengths and opportunities. In just three to four weeks, we review your current work and then create an approachable, customized action plan to share your district’s unique story.
We combine our deep understanding of popular and emerging platforms with your goals to recommend the best platforms for your district. We can help you develop and deploy a comprehensive social strategy to engage your community.
With the ability to shoot and process both photos and video, we can build excitement and pride with current families plus show prospective families the bright and beautiful faces in your district.
Our dynamic in-house design team helps you stand out by building everything needed to help you clearly and consistently express your visual identity.
Your district website is one of the most used tools by your families and staff, and it needs to be so much more than a file drawer of information. Let’s turn it into a marketing tool to effectively serve your district now and in the future.
We approach student enrollment through both recruitment and retention strategies, organizing enrollment marketing into a strategic ongoing process. Successful campaigns include robust planning, research, coordination, cross-channel creative execution, and reporting - and CESO is here to help every step of the way.
Your brand is your backbone. It’s a set of collective agreements about who you are and how your organization shows up in the world. CESO is here to help ensure your story feels like you and is supported with strong written and visual communication.
We bring diverse voices into your communications planning process to better inform decisions as we develop strategies that increase involvement and trust in your organization.
Leaders make the best decisions when they’re informed and when stakeholders have a voice in the strategic process. We facilitate team meetings to discuss strategy with the goal of increasing community involvement, trust and confidence in your school district.
We create and implement referendum information campaigns - including strategy and messaging - well before the election date, helping your residents better understand the proposals benefits to the community and feel empowered to make decisions.
We provide recruitment strategies that utilize our school PR connections across the country to find the best employees for your roles. Our team can review applications, develop interview questions and participate throughout the interview process as requested.
Get executive or director-level communications leadership support for the short or long-term. Partner with one of our pros for comprehensive strategies to strengthen your community’s awareness and understanding of your district.
Supplement your team’s resources by leveraging one of our communications specialists to manage the content, timelines and reporting needed to support your initiatives.
Whether for a specific project or for ongoing support, bring your district’s brand identity to life across all print and digital channels by adding our award-winning design team to your staff.
Not seeing what you’re looking for? Need a combination of communications services and support? We’d love to learn more about how we can partner together to rethink possible! If it’s related to school public relations and sharing important information throughout your district, we have an expert who can help.
Through Ask CESO Communications webinars, our school PR veterans share their tips and insights on popular topics like websites, enrollment marketing, crisis communication, public engagement, and more.
If you’re not sure where to start, we recommend our Communications Assessment. We provide a comprehensive review of your current processes and structures, and then create a totally customized action plan to keep what works and replace what doesn’t. We ensure your plan is actionable by prioritizing it into three categories: Do Now, Do Soon, Do Later.
Let us do the implementation work for you, or we can put the plan into your team’s capable hands. Either way (or a blend of both), you can count on a course of action and timeline that are tailored to your team and district needs.
Our assessment framework includes the nine critical elements that we believe are essential for successful school PR and communications including:
High impact, minimal effort. The tasks prioritized in Do Now can often be completed by your team, with limited support. Think of it as having all the tools in place, you just need a hand prioritizing, planning or making a conscious effort to focus on them. This stage is often also where we determine pieces to be implemented in Do Soon.
High impact, medium effort. These action items build momentum, accelerating improvement and increasing efficiency. They’re often project-based and may require an investment. Do Soon typically impacts the current or upcoming year, but the timeline is ultimately up for your team to decide.
High impact, high effort. We make sure you’re set up for sustainable, long-term success. Think of these items as your ideal state, with Do Now and Do Soon helping lay its groundwork. Do Later can also include an analysis of results, longer-term planning, and higher levels of organizational change that may require partnership support.
Through consulting, management and staffing support, we’re here for both the big picture and the day-to-day. Partner with us for any or all, and get completely customized communications solutions aligned with your goals.
What could you impact if you had more time? Leverage our team for branding, community engagement and more. Our seasoned team creates the plan while you give yourself more hours in the day to focus on what really matters.
We partner alongside our clients to do the work with your communications team, delivering results through prioritization, collaboration and accountability.
If there’s a resource gap, we’re here to help. We do the work for our clients, providing interim and long-term staffing support from Communications Director to Specialist roles. We combine public relations expertise with a passion for the education world.
CESO changed my life with the Communications Assessment they did for us. As a direct result of this audit, I became more effective and more efficient. For example, I spend at least three hour less each week on our newsletter, but the number of people reading it increased by more than 300%.
As a superintendent in need of timely and difficult communications, I turned to CESO for help. They not only helped with the communications, they helped me feel grounded, cared for, and not alone. Their ability to craft effective communications is only part of their work; they are also good at building relationships and a family-like environment with their clients.
As a department leader of a fast-growth and changing district, I appreciate their support and consider them a valued extension of our in-house communications team.
Our partnership with CESO has provided me with the reassurance that there is always someone who can collaborate with us on messaging that will best represent our district because they understand our vision, voice, and community.
CESO Communications is an essential part of our success at GFW Public Schools. Together, we have created a strong two-way communication system that serves multiple languages; supports families, develops stronger partnerships with our community, and tells our story. Having their team partner with us in communications has helped to transform our district's day-to-day operations, election communications, and getting the word out about positive things happening in our schools!"
In my superintendent role, I knew that communications with families and staff was a huge priority. I wanted to be as transparent as possible with our stakeholders, and knew I could not do that all on my own. I contacted CESO for support and we have had a strong partnership ever since. The CESO team helps our district with all things communication support and I am so grateful for their work and the impact they have had in my district.
CESO Communications has elevated our communications department's efforts by providing support in a variety of areas, including content creation, marketing, and graphic design. Their work on our district magazine and brochure helped us share the successes of our students and staff in an engaging way and earn honors from the National School Public Relations Association.
As a one-person communications department, it is often challenging to get relevant input and feedback on initiatives for our district. The CESO team has provided outstanding guidance, insight and support to ensure I am pursuing the right projects at the right times and in the best ways to engage our communities and benefit our students, families and staff members.
The CESO Communications team made the work so easy! They did the heavy lifting to prepare for the creation and launch of our new district website. We enlisted their help at the start of the daunting project. Not only did they walk us through each step of the way, their end product is amazing!
CESO assisted EPSD 124 in providing ongoing strategies to increase transparency in communication, crisis communication and sharing our story with the community. In my years of education and working in a variety of different district leadership capacities, this team of communication specialists have made the biggest impact on the overall communications and connections in our district. I am beyond lucky to have such a great team of strategists on my side, and it has made all the difference in the Evergreen Park Community!
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