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“I no longer want to coach people who don’t want to be coached.”

Those were my words a few years ago when I took a pause from the world of coaching educators to stay home with my young family. Now, as a consultant, I look back on those words and realize it’s just not that simple. Sure, there might be some people who don’t want to be coached, but what if it’s just that we aren’t coaching them in the way they need? What if a one size fits all approach to coaching  just isn’t working anymore (or never really was?)

And what if a predictable observation cycle — many know it as “the dog and pony show” — might not be increasing engagement or helping teachers grow in their profession?

What if we looked at each teacher as the unique individual they are and started there?

Laura EidenCESO Employee Experience Consultant & Strategy Coach

Rather than checking a box or “managing performance,” what if we looked at each teacher as the unique individual they are and started there? At CESO, we reimagine what’s possible in education. In order to attract and retain the best possible educators, we need to reimagine how we support, coach, and care for our teachers.

Imagine coaching teachers in the same way we approach teaching students — personalized to their needs and interests. As educational leaders, take the time to sit down with each teacher and have a conversation, not necessarily about goals and opportunities, but about who they are and what they need to be successful. Come up with a plan together, and understand that the plan can and should be fluid.

Asking some of the following questions can help you as a leader understand the needs and interests of your teachers while building trust at the same time:

So how do we attract and retain talent? We do it by shifting our thinking. We do it by showing up differently for teachers, supporting them differently, and giving them the professional freedom to have a say in the process.


Are you struggling to recruit and retain your best teaching talent?  Connect with CESO HR today — we love to listen and help teams like yours find great ways to improve employee experience.

Laura Eiden

Laura Eiden joins the CESO HR team with the perspective of an experienced educator and leader of professional learning, formerly working as an innovation coach and supervisor for student teachers. Through deep listening and thoughtful questioning, Laura develops authentic relationships with clients in order to help them think differently about systems and practices that impact the human experience of each person within the organization.