You Can't Make This Stuff Up

Crisis communications lessons learned from more than two decades in school PR.

Hear the crises stories that taught one senior strategies the most in her long career in school PR. Learn what worked and what didn't, and walk away feeling better prepared for your next crisis.

Available Presenters:

Theme

Communications

Topic

Crisis & Reputation Management

Format

Seminar, Webinar

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The New Driver's Seat: Creative Solutions to Rethink the Driver Shortage

Recruiting & Retaining Staff: Positioning Your District as the Workplace of Choice

Unreasonable Hospitality for Schools

Strategies for Effective Employee Recruitment

Crisis Communications Planning

Ethics, Leadership & Today's Communication Challenges

Strategic Communications for School Elections

Help! I've Run Out of Words: Generate Better Content with AI Chatbots

Amplify Your Numbers: Financial Communication in a Polarized World

Increasing Your District's Marketing Presence & Positive Messages

The Power of the Pen: Writing Effectively to Support Your Goals

All I Need to Know About Public Engagement I Learned From My Toddler

You Can't Make This Stuff Up: Crisis Communications Lessons Learned

How to Make an Effective Strategic Communications Plan

Hacked: Handling Data Security Crises

Starting a Key Communicators Program

I Run a One-Person School PR Office, What's Your Superpower?

Aligning Your Communications Resources and Program

If I Was a Superintendent or Principal, Here's What I Would Do to Effectively Communicate

So You're New to School Communications

Going to the Source: The Power of Student Voice

Roles & Characteristics of a Strategic Advisor

Building Trust Through Communication

Communicating With Diverse Audiences

Communicating For and Through Change

Customer Service Training for Frontline Staff: Creating a Consistent, Welcoming Environment

Effective Media Relations

Effective Parent & Family Communication

Amplify Their Voices: Improving Engagement with Students, Parents, Staff & Community

Social Media Best Practices

Communicating Complex Issues

Turn Chaos Into Calm: How to Respond During Crisis

Always Begin Inside: Tactics To Enhance Communication & Engagement With Your Staff

Finding & Communicating Hope During Challenging Times

Engaging the Community in Planning for the Future: Ideas to Improve Engagement & Drive Change with Stakeholders

Deliver Meaningful Messages: Creating Key Messages to Make Your Point

Grab Their Attention: Transform Your Website into a Powerful Marketing Tool

We Need More Students: A Strategic Approach to Effective Enrollment Marketing

More Than A Logo: Creating Strong Branding to Stand Out

The Fires Are Still Burning & The Waves Are Still High: Managing Your Critics 2.0

The Fires Are Burning & The Waves Are High: Best Practices for Responding to Your Critics

Foundations of Effective Communications

Understanding Your People Data

A Clearer Roadmap for Successful Strategic Plan Implementation

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2025