There have always been critics of public education, but the current politicized climate has made navigating the waters a bit more rocky for school leaders. Whether the conversation is heating up about mandates, what's being taught, how students are learning or your district's diversity, equity, and inclusion efforts, opponents are organizing and responding.
In this session, CESO senior strategists and experienced school PR professionals will share effective messaging and communication strategies that can help school leaders proactively promote a positive narrative around their district's decisions and strategic work while also lessening the need to react or respond to negative or inaccurate messaging.
Participants will:
- Gain insight into the well-organized strategies of opposition groups
- Learn best practices for responding to critics
- Learn how to navigate through difficult conversations with credibility by focusing on transparency, truth, and cultivating long-term trust