Thinking about brand experience and reputation does not always happen in school districts. When we think of branding, our minds usually think about consumer brands and logos. And for many districts, the idea of a brand is typically described with a logo or other visual identity. But the creation of a quality brand strategy goes beyond a graphical depiction or mascot. By clarifying your brand, you create a brand strategy that leads to stronger brand experiences with both internal and external audiences.
A strong and clear brand will help you build your district's reputation and more effectively market your schools. Your brand is the soul of your school district and it needs to be approached from a strategic perspective. In this session, you will:
- Learn what makes a strong brand
- Explore how to uncover your own district's brand
- Discover how to position your brand in ways that benefit the students, families, and staff in your community