If you map out your communication plan instead of just jumping in and winging it, you will see the difference in your results. You will also be able to save time by setting better boundaries for turning down work that doesn't move your goals forward.
In this session, we review the four-step strategic communication planning process. We also share how one team used this process to guide their work. This session will support your preparation to get your accreditation in public relations (APR).