Anytime you come into contact with an organization, you're experiencing a brand moment. The wrapping for your fast food cheeseburger? Branding. The voice on the other end of the phone...
People often think of a brand as the visual or graphic symbol you use to depict a school district or education organization. The truth is, even though your logo is vitally important, it is only a small part of your true, authentic brand.
If you’ve ever worked with CESO Transportation, you know we’re passionate about seeing every student arrive safely and on time at school every day. We know this doesn’t happen by…