Rethink Tank Blog

Build trust in your district through authentic storytelling

By Justin DearingCommunications

Incredible stories of student achievement and accomplishments occur daily in school districts across the country (including yours!). Unfortunately, many are not being told in a way that captures attention and...

December 14, 2022

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Should your schools be on Twitter?

By CESO TeamCommunications

After Elon Musk purchased Twitter, people who run school district social media accounts started to wonder what the platform’s reported changes might mean for schools. Members of the CESO Communications...

December 7, 2022

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Starting an email newsletter? See 5 tips from the school PR trenches.

By Liz AndersonCommunications

It was 3 p.m. on a Friday and my superintendent asked for a newsletter to be drafted and ready to send by Monday. Apparently, teachers, parents and community members weren’t...

December 6, 2022

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Are you prepared to communicate during tough financial times?

By Nicole KirbyCommunications

Most school leaders accept that they must be transparent about taxpayer dollars. The tricky part is getting there, particularly as we enter uncertain times for the global economy. The key...

November 16, 2022

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Flying solo in your Communications department? See these 4 time-saving techniques.

By Olivia DoedenCommunications

Anybody who works in a school setting knows that no two days are alike, plans change quickly, and your to-do list grows faster than you can work. Those of us...

November 2, 2022

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Improve school district storytelling with these photography tips

By Samantha ChinCommunications

There are so many great ways to share the stories of what is happening in your schools, but as the old saying goes, a picture is worth a thousand words....

November 2, 2022

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Stale school district website experience? Take these 5 steps to spruce things up

By Hayley MorrisonCommunications

District websites are one of the major tools we use to share information with community members, and yet sometimes do not get the amount of attention or love they deserve...

September 19, 2022

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Going to the source: The power of student voice

By Susan BrottCommunications

While I am a huge proponent of engagements and strongly believe that such engagements are important to the work we do in schools, I continue to be amazed at how...

August 30, 2022

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The 3 P’s of School Leadership

By Ryan StrombergHuman Resources

Executive Coaching and Leadership – the ability to prepare, pause and prioritize Executive coaching changed my life and my career at the mere age of 25. Barbara Sanderson, Doctor of...

August 19, 2022

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Four Reasons Why Microsites are an Essential Addition to your School PR Toolkit

By Coley FehringerCommunications

Chances are, you’ve been on a microsite before without knowing you were visiting one. Large corporations, brands and colleges like Adobe, Nike and Harvard utilize microsites when they launch new…

August 5, 2022

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Rethink Tank Blog

Build trust in your district through authentic storytelling

Should your schools be on Twitter?

Starting an email newsletter? See 5 tips from the school PR trenches.

Are you prepared to communicate during tough financial times?

Flying solo in your Communications department? See these 4 time-saving techniques.

Improve school district storytelling with these photography tips

Stale school district website experience? Take these 5 steps to spruce things up

Going to the source: The power of student voice

The 3 P’s of School Leadership

Four Reasons Why Microsites are an Essential Addition to your School PR Toolkit

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