For the past few years, Artificial Intelligence (AI) was ambiguous and practically out of reach for most of us. Unless you are working for a large technology company or NASA,...
Anytime you come into contact with an organization, you're experiencing a brand moment. The wrapping for your fast food cheeseburger? Branding. The voice on the other end of the phone...
Here’s a secret: I don’t live in the same state as any school district that I work with. Despite not being physically there, I still help tell stories of what...
The politics in and around schools and school districts are getting more focused and intense, and will likely not diminish any time soon. To counter or at least mitigate attacks...
Incredible stories of student achievement and accomplishments occur daily in school districts across the country (including yours!). Unfortunately, many are not being told in a way that captures attention and...
After Elon Musk purchased Twitter, people who run school district social media accounts started to wonder what the platform’s reported changes might mean for schools. Members of the CESO Communications...
It was 3 p.m. on a Friday and my superintendent asked for a newsletter to be drafted and ready to send by Monday. Apparently, teachers, parents and community members weren’t...
Most school leaders accept that they must be transparent about taxpayer dollars. The tricky part is getting there, particularly as we enter uncertain times for the global economy. The key...
Anybody who works in a school setting knows that no two days are alike, plans change quickly, and your to-do list grows faster than you can work. Those of us...