CESO Communications Services
Everyday solutions
Enrollment Marketing
We approach student enrollment with both retention and recruitment strategies, organizing your enrollment marketing into a strategic ongoing process. Successful campaigns include proper planning, research, coordination, cross-channel creative execution and reporting.
Staff Recruitment campaign
We help your district find and attract the right potential employees by providing recruitment strategies, utilizing our school PR connections across the country, reviewing applications, developing interview questions and participating in interviews.
Social media
With a deep understanding of common and emerging platforms, we help you develop and deploy a comprehensive social strategy to engage and excite your community.
Community engagement
We bring diverse voices into your planning to better inform decisions, and we facilitate engagements to increase involvement and trust in your organization.
Graphic design
Our dynamic in-house design team is able to build assets to help you clearly and consistently express your visual identity.
Photography
With the ability to shoot and process photos, we can help show prospective families the bright and beautiful faces in your district.
Staffing
Ongoing support
If your district does not have an in-house communications department, rely on our team of experts to guide your strategy, messages and tactics throughout the year. You’ll get an experienced strategist to lead the work and have access to a deep knowledge base to strengthen your communications efforts.
Communications specialist
We know the ins and outs of communications department life and can not only fill this position, but offer development and support from our team of senior strategists.
Communications coordinator
Our team is able to step into this mid-seniority support role for your current communications director, working closely with leadership and other individual contributors to ensure your objectives are being executed.
Communications director
With more than 180 years of combined communications director-level experience on our team, we are uniquely able to staff this vital role in a short or long-term capacity.
Long-term thinking
Referendum communications planning
We create messaging and strategy for your referendum proposal long before the election date to help your residents better understand the benefit to the community.
Baseline Communications Assessment
Find inspiring new ways to share your district story when you partner with us on a Baseline Communications Assessment. In just 3-4 weeks, we can work to identify the strengths and opportunities in your current work, then share an approachable, customized plan of action.
Communications mentoring and coaching
We guide district communication staff members who are new to school communication, or leaders of small organizations that need coaching and expertise.
Branding and rebranding
When a district has a strong brand identity, there is a special sense of belonging that you can’t replicate elsewhere. Every action is purpose-driven, from the ways that curriculum is developed to the enrollment marketing messages that are broadcast. Your brand is your backstop; it’s accountability; it’s a set of agreements about who you are and how your organization shows up in the world.
Strategic planning facilitation
CESO Communications believes that schools and districts make better decisions when leaders are
informed, and that strategic change is successful when stakeholders have a voice in the process. With every interaction, our goal is to design and facilitate activities to increase involvement, trust and confidence in your school district.
informed, and that strategic change is successful when stakeholders have a voice in the process. With every interaction, our goal is to design and facilitate activities to increase involvement, trust and confidence in your school district.