Communications Archives

My Website is a Mess… Where Do I Even Start?

By Coley FehringerCommunications

At my previous district, I went through two website transitions on three different CMS platforms within the span of three years. I was frustrated at the lack of processes, overwhelmed…

May 30, 2023

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Sometimes silence says a lot

By Jim CummingsCommunications

”A fool is known by his speech; and a wise man by silence. - Pythagoras Pythagoras of Samos wasn’t just a brilliant mathematician, astronomer and musician, he was probably a...

April 26, 2023

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Generate better content and better ideas using AI chatbots

By CESO TeamCommunications

For the past few years, Artificial Intelligence (AI) was ambiguous and practically out of reach for most of us. Unless you are working for a large technology company or NASA,...

March 21, 2023

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[Checklist] Develop striking visual identity for your school district brand

By Cara ZacnyCommunications

Anytime you come into contact with an organization, you're experiencing a brand moment. The wrapping for your fast food cheeseburger? Branding. The voice on the other end of the phone...

March 21, 2023

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Storytelling from afar: How to get the most out of virtual interviews

By Kyle NoyedCommunications

Here’s a secret: I don’t live in the same state as any school district that I work with. Despite not being physically there, I still help tell stories of what...

February 24, 2023

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Using Words to Emphasize Numbers

By Bob NoyedCommunications

The politics in and around schools and school districts are getting more focused and intense, and will likely not diminish any time soon. To counter or at least mitigate attacks...

February 3, 2023

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Build trust in your district through authentic storytelling

By Justin DearingCommunications

Incredible stories of student achievement and accomplishments occur daily in school districts across the country (including yours!). Unfortunately, many are not being told in a way that captures attention and...

December 14, 2022

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Should your schools be on Twitter?

By CESO TeamCommunications

After Elon Musk purchased Twitter, people who run school district social media accounts started to wonder what the platform’s reported changes might mean for schools. Members of the CESO Communications...

December 7, 2022

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Starting an email newsletter? See 5 tips from the school PR trenches.

By Liz AndersonCommunications

It was 3 p.m. on a Friday and my superintendent asked for a newsletter to be drafted and ready to send by Monday. Apparently, teachers, parents and community members weren’t...

December 6, 2022

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Are you prepared to communicate during tough financial times?

By Nicole KirbyCommunications

Most school leaders accept that they must be transparent about taxpayer dollars. The tricky part is getting there, particularly as we enter uncertain times for the global economy. The key...

November 16, 2022

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Communications

My Website is a Mess… Where Do I Even Start?

Sometimes silence says a lot

Generate better content and better ideas using AI chatbots

[Checklist] Develop striking visual identity for your school district brand

Storytelling from afar: How to get the most out of virtual interviews

Using Words to Emphasize Numbers

Build trust in your district through authentic storytelling

Should your schools be on Twitter?

Starting an email newsletter? See 5 tips from the school PR trenches.

Are you prepared to communicate during tough financial times?

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