For the past few years, Artificial Intelligence (AI) was ambiguous and practically out of reach for most of us. Unless you are working for a large technology company or NASA,...
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Rethink Possible.
Anytime you come into contact with an organization, you're experiencing a brand moment. The wrapping for your fast food cheeseburger? Branding. The voice on the other end of the phone...
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Here’s a secret: I don’t live in the same state as any school district that I work with. Despite not being physically there, I still help tell stories of what...
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The politics in and around schools and school districts are getting more focused and intense, and will likely not diminish any time soon. To counter or at least mitigate attacks...
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Incredible stories of student achievement and accomplishments occur daily in school districts across the country (including yours!). Unfortunately, many are not being told in a way that captures attention and...
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After Elon Musk purchased Twitter, people who run school district social media accounts started to wonder what the platform’s reported changes might mean for schools. Members of the CESO Communications...
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It was 3 p.m. on a Friday and my superintendent asked for a newsletter to be drafted and ready to send by Monday. Apparently, teachers, parents and community members weren’t...
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Most school leaders accept that they must be transparent about taxpayer dollars. The tricky part is getting there, particularly as we enter uncertain times for the global economy. The key...
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Anybody who works in a school setting knows that no two days are alike, plans change quickly, and your to-do list grows faster than you can work. Those of us...
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There are so many great ways to share the stories of what is happening in your schools, but as the old saying goes, a picture is worth a thousand words....
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